 RAISED is an acronym that describes a means to widen your view, provoke new ideas, and discover opportunity gaps. RAISED represents Reach, Attraction, Impression, Symphony, Engagement, and Dynamism. Each word increasingly penetrates your organization to help forwarDynamics target the right initiatives for you. RAISED begins with Reach by looking at how people come to learn about you and ends with Dynamism by standing inside your organization to analyze fitness for the mission. This version of the RAISED Survey asks 50 questions to illuminate the environment and elevate everyone's awareness. Read and consider the questions below and see how this analysis tool begins to broaden and deepen your vision. Reach
How do most people hear of you?
What do they hear?
What online resources do you use?
What offline resources do you use?
How much do you spend per month to reach people?
Where are people most likely to hear of you?
Where are they likely to be when they make the decision to locate you?
What words would people most associate with you?
What words would you like people to most associate with you?
Is there a limit to the distance you would reach to help people hear of you?
What do you do to be memorable to others?
Attraction
What do you do better than anyone else?
In what areas are you most expert?
What do you provide to people?
What would you like to provide to people?
If people want to ask you a question, what's the best way to reach you?
How easy is it to find you?
Are there boundaries on the time when you want people to be able to reach you?
How long before people hear a response?
How much notice do you usually need for a meeting request?
How much space do you typically have in your schedule on any given day?
When they do find you, how long can you effectively focus on their needs, on average?
Impression
What do people notice when they first meet you?
Would people say that you communicate clearly?
How do you show interest in others' needs?
How do you present what you provide?
What's your elevator speech (30-second description of what you provide)?
What's the condition of your props (laptop, car, storefront, kiosk)?
How would you describe those who most surround you (employees, associates)?
Symphony
Of the last ten people who considered working with you, how many did, at some level?
How would you describe the typical person likely to conduct business with you?
How do you show that you are open to the suggestions of others?
How do you weigh critique from others and implement changes?
In what ways do you offer collaboration with others?
Engagement
What do you most enjoy in people who transact with you?
Do you follow-up with people after each transaction?
What do you do to retain their loyalty?
How often do you get referrals from customers?
How many people with whom you do business do you consider friends?
How often do you stay in contact with your most devoted customers?
Would any of your customers offer to freely help you in some way to better succeed?
How many would boast of their association with you?
Dynamism
How do you track business transactions?
How do you maintain a list of your business associates?
In what ways do you remain in contact with your business associates?
Do you consider yourself to be well-organized for the purposes of what you provide?
How would you describe the morale of those who work with you?
How do you resolve disputes among business associates?
How often do you solicit feedback from a circle of honest and trusted advisors?
How well do you balance your professional and your personal lives?
forwardDynamics uses tools like the RAISED survey to stimulate news ways of looking at your organization to open new markets and spur new growth for you.
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